Our Story
Rutuwell was founded by Chaitanya and Prachi Ranade to create safe, 100% chemical-free menstrual pads. In India, 80% of pads have harmful plastics, so Rutuwell blends nature and science with minerals like Tourmaline to reduce cramps and fight bacteria.
Starting with 5,000 pads sold and 30% repeat buyers, we now serve women across India with products for every phase: Bloom for first periods, Rush for teens, and Flow for busy women.
For us, a pad is more than a product — it’s a promise of safety, dignity, and empowerment.
Our Purpose
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Our Vision
To redefine menstrual wellness using safe, natural technology.
We envision a future where menstrual health is treated as a vital aspect of well-being, with solutions rooted in science and sustainability. -
Our Mission
Empower 10 million Indian women Our goal is to deliver functional, eco-conscious sanitary care that supports dignity, comfort, and choice for every woman.
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Our Promise
We don’t just sell hygiene, we deliver dignity, science, and wellness.From product innovation to outreach, every step we take is grounded in care, education, and community impact.
